General Products

Meet GPSR Requirements with Obelis

Your Trusted Authorised Representative and Responsible Person

The EU General Product Safety Regulation (GPSR), comes into force on 13 December 2024. With over 36 years of regulatory expertise, Obelis is your trusted partner for seamless compliance. As your Authorised Representative and Responsible Person, we ensure your products meet GPSR standards and are market-ready.

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An Overview of the GPSR


The EU General Product Safety Regulation (GPSR), Regulation (EU) 2023/988, comes into force on 13 December 2024. From this date, all general products placed on the EU market must comply with this regulation to ensure consumer safety.

Some examples of products covered by GPSD include:

  • Low-voltage items (under 50V)
  • Candles
  • Hair and beauty accessories
  • Brushes and mirrors
  • Jewellery
  • Many other everyday items

GPSR Responsible Person for general products


Who needs it?

In the EU, companies that sell products under their own name or trademark are considered “manufacturers”. With the GPSR, all products sold in the EU must have a Responsible Person.

Key Points:

  • EU-Based Manufacturers: Automatically act as their own Responsible Person. Appointing an Authorised Representative (AR) that acts as their Responsible Person is possible.
  • Non-EU Manufacturers: Must appoint an EU-based Responsible Person.

→ Tip: An Authorised Representative (AR) can be appointed to act as the Responsible Person through a written mandate.

How an Authorised Representative Can Serve as Your EU Responsible Person?


Interestingly, non-EU manufacturers that sell their products online often do not have an importer. In such cases, the EU-based fulfilment service provider or the Authorised Representative – when specified in the mandate – acts as a Responsible Person.

Requirements for Displaying Information


  • Name and registered trade name or trademark
  • Contact information, including both postal and electronic addresses

The information of the Responsible Person must be displayed on the product or its packaging, the parcel or an accompanying document, and in their distance sales offer (e.g., online offer).

Responsible Person and Authorised Representative


What Are Their Responsibilities?

The Responsible Person or Authorised Representative plays a key role in product safety and compliance, which includes:

  • Verify that products comply with the technical documentation requirements.
  • Verify that products bear a type, batch or serial number or other element enabling the product’s identification as well as the manufacturer’s information.
  • Inform the manufacturer when they believe the product might pose a danger.
  • Inform or cooperate with the competent authority to mitigate or eliminate the risks posed by hazardous products.

Compliance Success Stories

Why Obelis?

Our deep and long-standing experience with Swiss, EU and UK compliance frameworks makes us the best choice to support your products’ path towards compliance in these territories.

Our team regulatory experts will guide you through medical devices’ technical documentation, notification, labelling, among others.

About us
Founded in 1988, we are among Europe’s largest centres for advisory and representative services.
We are certified by ISO 9001:2015 and ISO 13485:2016.
We have helped over 3,000 manufacturers from over 60 countries address their regulatory challenges.
We are members of professional associations and more than 10 European Commission working groups.
Obelis International Offices (OIO) comprise independent partners providing solutions in other global markets.
Our team consists of lawyers, chemists, pharmacists, and other experts. Our close-knit culture has been certified by the Great Place to Work Survey 2022-23.