Toys & Children's Products

Introduction to Toys in the EU Market

Toys play a significant role in the mental development of children across the world while also making a large contribution to the economy. The internal market for toys in the EU worth approximately €4.2 billion. The EU has some of the strictest standards for toy products - particularly concerning chemicals.

EU Legislation

Until the publication of the Toy Safety Directive 2009/48/EC on June 18, 2009 and the subsequent 2 year transition period, the Toy Safety Directive 88/378/EEC was the reigning legal framework for toy products.

From July 20, 2011, the Toy Safety Directive 2009/48/EC became fully applicable in the EU as the main legal framework for toys .


Key Facts

  • Any product to made available in the EU Market (either through e-commerce or brick-and-mortar) must comply with the Toy Safety Directive
  • Non-EU manufacturers wishing to make their products available to EU citizens must appoint an Authorized Representative
  • Manufacturer is defined as:
any natural or legal person who manufactures a toy or has a toy designed or manufactured, and markets that toy under his name or trademark
  • Products which fail to comply may be subject to public notification (RAPEX), withdrawal requirements, warehousing fees, fines or total destruction of the product(s)

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