Geoff Waby has more than 35 years of experience in Quality Assurance and Regulatory Affairs covering OTC drugs and cosmetics. He was the quality assurance lead for Procter & Gamble in Europe, the Middle East, and Africa, before holding the same role for Estée Lauder, firstly in Europe, followed by North America. He served on committees with Cosmetics Europe and is an active member of the Personal Care Products Council.

He is co-chair of the PCPC Manufacturing Hygiene task force and an adjunct instructor at the James L Winkle College of Pharmacy, University of Cincinnati. Geoff is an expert in the Modernization of Cosmetics Regulations Act, of 2022.